Apple has unveiled a new Apple TV 4K priced at $299, adding Siri AI for content discovery and letting users issue voice commands without touching the remote. The update, Apple’s first for the device in four years, pairs an upgraded chip with new hardware designed to make the streaming box feel more hands-free and easier to live with.
What’s new in Apple TV 4K Siri features?
The refreshed box runs on an upgraded A19 chip to power its AI features, and it now includes three far-field microphones so people can talk to Siri directly, without needing the remote or a paired HomePod. The Apple TV 4K Siri integration is built for content discovery and personalization: viewers can ask things like “What Apple TV shows won at the Emmy Awards this year?” or “Where was Pluribus filmed?” and get answers on the spot. Apple says users can also now get four-speaker surround sound when pairing the Apple TV 4K with a HomePod mini 2 or HomePod 2.
Rivals Google and Amazon have already added AI-driven content suggestions to their own streaming devices over the past few years, so this brings Apple’s living-room hardware in line with that trend. It’s a shift similar to what Motorola Previews Android 15 Update and New Themed Icons showed on the software side, where companies are increasingly using updates to layer in smarter, more personalized experiences.
A remote that’s easier to find
The remote itself gets a small but practical upgrade: a built-in speaker that helps users locate it when it’s lost in the couch cushions or left in another room. Apple had previously let people find the remote using Siri and Find My back in 2023, but that only showed on-screen directions rather than playing an actual sound.
Bloomberg has reported that Apple originally wanted to release this updated device back in 2024, but delays in getting the AI-powered version of Siri ready pushed back the launch of new home hardware as well. That timeline echoes a broader pattern across the tech industry right now, where pricing and feature decisions — like those detailed in Samsung Galaxy S26 FE vs S25 FE: Explaining the $50 Price Increase — are increasingly shaped by how companies roll out AI capabilities.
Pre-orders for the new Apple TV 4K open today, with the device set to become available on November 13.
المصدر: TechCrunch
